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David Kutcher
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Apr 1, 2015 at 9:30 AM

Google Analytics and Webmaster Tools : Improve Your Website ROI

57 reviews

About this Helpout

Google Analytics and Google Webmaster Tools can be overwhelming to anyone, even the experienced webmaster. There is the potential for so much information in those tools, so many statistics, that sometimes it's impossible to make heads or tails of what's important and what you should be looking at.

At the same time, getting a good grasp on both of these tools can significantly help you with your website or blog, helping you understand:
  • where your traffic is coming from
  • how successful you are at converting your traffic
  • and tracking guiding how you develop your site and content in the future
This Helpout is not a lecture or tutorial on Google Analytics or Google Webmaster Tools.

Instead, this Helpout is geared towards helping you answer the questions that you might have about your website and website traffic, and point you to the answers in the tool that will assist you. It is geared towards helping you develop a strategy for querying these tools, and using the statistics found within them to guide your process.

For some ideas on what we'll be doing, please view these two Hangout on Air videos that we've done:

And some articles:

Looking forward to a helping you with this Helpout!

About David

Years of Experience

  • 18 years of web design, web development, and information architecture
  • 12 years of owning a web development firm


  • Owner and Strategist at Confluent Forms LLC


  • Bachelor of Arts at Hamilton College, 1999

Other qualifications

I believe that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a blog, business or non-profit.

I'm the co-owner of Confluent Forms LLC, a boutique firm providing branding, graphic design, web design, web development and custom software development services that I incorporated in 2002, with clients including Pfizer Pharmaceuticals, the National Academy of Neuropsychology, 25 Broadway musicals, Science News Magazine, Saint Joseph's University, NYU, and over a 100 other corporations, non-profit organizations, small businesses, and blogs. For all of these clients I have provided information architecture, usability, and content strategy services in the creation of their websites.

My focus, coming from an interdisciplinary background of design, information architecture, and web development, focuses on:
  • defining goal attainment and sales objectives conversions
  • usability and user-focused design
  • content development and dissemination strategies
  • website traffic analysis
For more on my professional history, qualifications, and satisfied customer reviews please visit my LinkedIn profile.

I am also a Google Top Contributor for Blogger, assisting Blogger users in the product forum and Google+ with issues related to their blogs.
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Reviews for this listing

from 57 reviews
Mar 16, 2015

David is an excellent and patient individual. I would recommend using his services AAA+++

Shane Kaeo

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Mar 11, 2015

David was really knowledgeable, asked a lot of questions, and helped me through my issues. I would definitely recommend him.

Casey Lisak

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Mar 11, 2015

It is amazing how much can be covered in 15 minutes. I was a bit skeptical that we would get anything done, but I learned how to set up goals, asked about 10 detailed questions, and got some great overview information that will help me with all my websites. Thanks David

Jason T. Wiser

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