Work to improve your website's web design, content layout, and user experience, and the value that you and your visitors derive from the site will increase. It will make your website much more successful.
You've spent lots of time creating your website and blog and keeping it fresh with new content, adding functionality, and often integrating social media and e-commerce.
But how much of that is working in your favor?
How much of your page layout is adding to your visitor's experience, enabling them to read and enjoy your content, and moving along to your goals for your visitors? How much of it is getting in the way of that positive experience, and in the way of them reading and viewing all of that great content you spent time creating and your capture points? How much of your site is getting in the way of your goals for your visitors, and their goals when visiting your site? How well is your website capturing your visitors and converting them into revenue?
That's where this Helpout comes in.
In this Helpout you and I are going to evaluate your website and blog together. Think of it as a spring cleaning; we're going to get it organized, recycle or remove the things that aren't working for you, and maybe even trade-in for some new strategies and functionality that will add value to your visitor's experience. We'll be working on your user-centric content stategy.
A user-centric content strategy is your way of looking at your site, your content, your audience, and
- defining your goals for you and your audience members,
- defining how and where you're going to interact with them,
- defining the best ways for you to produce and share content that advances your goals
We're going to make your site and blog shine.
Some notable reading material: